Meet
the fam! Mike, Shana and Cody. Walk in their doors and chances
are two out of three of these faces will greet you. Watch out
for the ankle-biter, he's a pushy salesman.
The
Otherside crew's roots can be traced back to a small shop in New
Jersey called Island Surf & Sail. Shana started there while
still in high school, and Mikey stumbled in during his last years
in College. A few dozen cases of red bull/vodka, countless hours
of debauchery, 1000 hours of kiteboarding instruction, a comprehensive
grasp on retail knowledge and six years later, it was time to
spread their wings.
They spent
some time visiting the Keys, as Noel would teach with them in
the summers, and then head down to the Keys in the winters. It
didn't take long to realize that the locals needed a shop that
they could depend on. It wasn't just kiteboarders; there was no
one outfitting skateboarders and wakeboarders either. The dream
was realized and became reality when they opened their doors on
islamorada in November 2007.
Now
they're literally living their dream, being able outfit all of
their favorite sports (minus snowboarding) and sharing the joy
with others who are like-minded.
